OVERVIEW
Every month we would serve a social specific campaign through the eyes of a fashion editor, providing editorial content that people would Pinterest the sh*t out of, reblog and not to mention- shop. We found everything we wanted to do in store, we could do better digitally. Starting with Tumblr, we expanded to Facebook, Instagram, YouTube, Pinterest and .com, optimizing content for each channel, maximizing impressions and engagement. Target's social media became a window shopping experience.
