OVERVIEW
This social specific campaign was two fold. Levi's wanted to do something that made them stand out in the holiday gifting space as well as increase their Pinterest following. For a week in December, we took over Levi's Pinterest page and hosted a giveaway called "A Week to be Gifted". We teased the giveaway across all Levi's social platforms to boost the Pinterest followers. To launch "A week to be Gifted" we created a board of individually wrapped gifts. Each pin had a hint as to what was inside to entice return. Everyday the contest was live we "opened" one gift. User had to repin the item with #LevisBeGifted to be entered to win, naturally building organic engagement.
TEASER, LAUNCH AND ACTIVATION POSTS
DESKTOP VIEW (LIFECYCLE OF CAMPAIGN)
