ERIN ROBINSON
CREATIVE DIRECTOR : ART DIRECTOR
ERIN ROBINSON
CREATIVE DIRECTOR : ART DIRECTOR
A LITTLE ABOUT ME
I am a creative who specializes in fashion/retail and social (but trust me, I've done more). I have been both agency and brand side, in turn, having an understanding of how both beasts work. I have worked at AKQA and Goodby, Silverstein and Partners and internally at Rebecca Minkoff, Stella & Dot, among others. Most recently (at AKQA) I led the Levi's global digital campaign work, building a unique social shopping platform as well running Target Style's fashion/editorial presence on all their social channels. Some past work includes running & maintaining the brand re-positioning at Stella & Dot and Rebecca Minkoff as well as general creative, art direction, brand oversight roles and so much time on sets, I can't even count. That's me in a nutshell. Call me?
Fashion & Retail
Fashion & Retail
LEVI'S
How many pairs of Levi’s exist in the world? A billion. We went around the world to document the stories and style of people who wear Levi’s. Ultimately launching the Live in Levi’s digital platform- a unique platform that blurs the lines of storytelling and social media while allowing the user to interact with product and shop. From barbers to boxers, from Haim to Alicia Keys, we created a living showcase of Levi’s stories that updated in real time across digital channels.
REBECCA MINKOFF
Rebecca Minkoff started as a small indie label and has grown into a fashion powerhouse. With a large following, yet little branding at the time, I started with an identifiable logo and helped build the brand from there, including a web and e-commerce overhaul, product design, email marketing strategy, seasonal lookbooks and art directing all shoots to maintain a brand consistency. We were young. We didn't sleep.
STELLA & DOT
Stella & Dot is one of the fastest grown direct sales companies. Ever. In a space that is over run with mediocrity, we aimed to stand out as a true fashion brand. Starting with a complete re-brand and new logo. I lead the conception and execution of all seasonal launches, with 4-6 lookbooks a year. Including lookbook design, art direction, video and email campaigns.
Social
Social
TARGET STYLE
Every month we would serve a social specific campaign through the eyes of a fashion editor, providing editorial content that people would Pinterest the sh*t out of, reblog and not to mention- shop. We found everything we wanted to do in store, we could do better digitally. Starting with Tumblr, we expanded to Facebook, Instagram, YouTube, Pinterest and .com, optimizing content for each channel, maximizing impressions and engagement. Target's social media became a window shopping experience.
LEVI'S
Levi's social is as vast as it's global presence. From social specific campaigns to seasonal content to global toolkits to contests in partnership the NFL (no walk in the park), we run the gamut. Wether we are shooting mega stars or just your everyday guy, the content is always met with a clean, classic and genuine aesthetic to stay true to the brand.
STELLA & DOT
At Stella & Dot we instituted one of the earliest shoppable Instagram feeds that is now common place. Tapping into the existing user behavior of hashtaging products, we were able to aggregate content with the corresponding styles. We found that people were more likely to engage with social being a more identifiable piece of styled content. In turn, boosting confidence in their purchase. Ultimately, it gave the customer a more powerful styling tool and the business a more powerful conversion tool.
VIEW THE WORK →
Extras
Extras
HANDBAGS
In an interview, someone asked me, "What's your superpower?" My response? "Bags, I love bags." I can't believe I actually said that, but it is 100% true. (And, who cares, because I got the job). With my superpower in tow, I have not only created and produced my own line of bags, I have designed bags and leather goods for Rebecca Minkoff, Stella & Dot and a few other one off projects.
INTERIORS
While interior design isn't my "job", design is in everything I do. Oprah once said that your home should be your sanctuary (and we all listen to Oprah, don't we?). I couldn't agree more. You're home should tell your story.