CREATIVE

DIRECTOR

Hi, I’m Erin. I am creative leader with over 20 years of experience shaping brands and leading in-house teams across fashion, tech, wellness and retail. I specialize in building scalable creative systems, launching (or relaunching) brands, and creating consumer connection through storytelling.

Let's Chat

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RAKUTEN

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LEVI'S

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TARGET

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PEREIRA & O'DELL

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REBECCA MINKOFF

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AKQA

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CHELSEA HANDLER BRANDS

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TRUE BOTANICALS

• RAKUTEN • LEVI'S • TARGET • PEREIRA & O'DELL • REBECCA MINKOFF • AKQA • CHELSEA HANDLER BRANDS • TRUE BOTANICALS

Rakuten Brand TV
Ladies Room

“Ladies’ Room” is our TV spot that launched Rakuten’s new brand platform. Built off the simple truth the ladies room is where strangers become friends and share life’s little secrets…like getting Cash Back.

Watch

New York Fashion Week

Live in Levi’s Launch

Holiday Pop Up

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CREATIVE DIRECTION

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OMNI-CHANNEL MARKETING

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ART DIRECTION

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GLOBAL TEAM LEADERSHIP

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BRAND STRATEGY

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CONSUMER EXPERIENCE DESIGN

• CREATIVE DIRECTION • OMNI-CHANNEL MARKETING • ART DIRECTION • GLOBAL TEAM LEADERSHIP • BRAND STRATEGY • CONSUMER EXPERIENCE DESIGN

Two women standing on a deserted road in a desert landscape, one in the foreground wearing sunglasses, a polka dot dress, and holding a brown bag, the other behind her in a white shirt and holding a striped bag.
Black and white portrait of a woman with short hair, wearing hoop earrings and a loose shirt off her shoulders.
Three young women standing outdoors at night, dressed in casual denim and black clothing with natural makeup and long hair.
A woman with blonde hair sitting on a bed, wearing a torn white t-shirt and jeans, with sunlight streaming through blinds creating shadows on the white wall behind her.
A woman playing drums with her hair flying in the air on a rooftop with a city skyline in the background.
Two women walk out of an auto repair shop, smiling and carrying bags. The shop has large windows with signs advertising muffler service, electronic tune-ups, and oil changes.
Three young women browsing through records in a vinyl store, standing between shelves filled with music albums.
Close-up of a woman with straight brown hair and minimal makeup, looking contemplative.
Four musicians performing on a small stage with red curtains, decked out with string lights, in a dimly lit venue.
A woman with short curly hair, wearing earrings and rings, looking at the camera with her hand raised.
A Black woman and a white man are on a city sidewalk, smiling and enjoying each other's company with the woman laughing and the man resting his arm on her shoulder.
A woman with long black hair playing drums in front of a red curtain.
A woman walking along a sidewalk in front of a tall concrete wall with rusted metal reinforcement bars.
A woman performs a dance leap on a rooftop with a city skyline in the background.

Rakuten

Global Creative Director,
2021-Current

Levi’s
Chelsea Handler
Restoration Hardware
Sephora
Pereira & O’Dell
Stella & Dot
Method
Clorox (Electro)

Freelance Creative Director,
2015-2021

Creative Director,
2015-2018

True Botanicals

Associate Creative Director,
2013-2015

AKQA (Levi’s & Target)

Rebecca Minkoff
Stella & Dot
Goodby, Silverstien & Partners

Previous Roles,
2005-2012

Black and white portrait of a woman with long wavy hair, wearing a black blazer and a chunky bracelet, crossing her arms and looking at the camera.

At the core of it all, I’ve learn that what I love most is to build. Build brands. Build stories. Build connection.

Because if it doesn’t connect, what’s the point?

Text me