CREATIVE
DIRECTOR
Hi, I’m Erin, a Creative Director with 20 years of experience building brands that drive growth, relevance, and connection. I lead in-house creative teams across fashion, tech, wellness, and retail, partnering closely with leadership to translate goals into scalable creative systems and omni-channel storytelling.
I lead with instinct, refine with data and always (always) think consumer first.
Because if it doesn’t connect, what’s the point?
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RAKUTEN
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LEVI'S
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TARGET
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PEREIRA & O'DELL
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REBECCA MINKOFF
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AKQA
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CHELSEA HANDLER BRANDS
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TRUE BOTANICALS
• RAKUTEN • LEVI'S • TARGET • PEREIRA & O'DELL • REBECCA MINKOFF • AKQA • CHELSEA HANDLER BRANDS • TRUE BOTANICALS
Rakuten Brand TV
Ladies Room
“Ladies’ Room” is our TV spot that launched Rakuten’s new brand platform. Built off the simple truth that that there are no better friends than the bunch of strangers you just met in the ladies’ room.
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CREATIVE DIRECTION
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OMNI-CHANNEL MARKETING
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ART DIRECTION
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GLOBAL TEAM LEADERSHIP
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BRAND STRATEGY
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CONSUMER EXPERIENCE DESIGN
• CREATIVE DIRECTION • OMNI-CHANNEL MARKETING • ART DIRECTION • GLOBAL TEAM LEADERSHIP • BRAND STRATEGY • CONSUMER EXPERIENCE DESIGN
I’ve been lucky enough to parter with brilliant teams on high-stakes campaigns and help shape brands from the ground up. The goal is always the same: create brands that last, not just launch. I look forward to working with you.
Rakuten
Global Creative Director,
2021-Current
Levi’s
Chelsea Handler
Restoration Hardware
Sephora
Pereira & O’Dell
Stella & Dot
Method
Clorox (Electro)
Freelance Creative Director,
2015-2021
Creative Director,
2015-2018
True Botanicals
Associate Creative Director,
2013-2015
AKQA (Levi’s & Target)
Rebecca Minkoff
Stella & Dot
Goodby, Silverstien & Partners
Previous Roles,
2005-2012